The Natural
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It has become common knowledge that chemical-based skincare products, albeit effective, eventually harm the skin by serving as a precursor to itching or other skin issues. Further, you are predisposed to premature ageing with chemical-based products. These products frequently include ingredients that are toxic to the skin, ultimately leading to exhaustion and sagging of skin brought about by the loss of its natural reproductive elements. Acne, for instance, is a result of artificial product usage.
Natural products, on the other hand, consist of several kinds of ingredients, all of which are natural – plants, fruit extracts, natural oils, and fruit acids. These all contain powerful antioxidants that take care of the skin, slow down ageing, and help in creating healthy and younger looking skin. Nature offers us a variety of solutions to all of our problems, skin care being just one of them. That said, it’s extremely important to understand and appreciate the fact that not all seemingly natural products are equally effective.
Formulations manufactured from silicones are not the best for skin. Silicone is quite cheap, and it has the added advantage of rendering a smooth and elegant feel when applied to the skin. However, it adds no real value to the product, although branded as natural, hardly improves health and healthcare.
Seasonal trends are frequently found to turn the cosmetic industry upside down only to fade away in the following months as the populace moves on to something fresher. But the popularity of natural products is hardly seasonal. The escalating levels of awareness among customers in recent years have helped to increase the influx of 100% pure products for use in the market.
The Philosophy
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Our products encompass the best ingredients, all sourced from natural produce. Our ingredients are sourced with care and follow strict guidelines to ensure they remain pure and free from unnecessary ingredients such as synthetic fragrances, colourants, parabens, formaldehyde releasers, petrochemicals. phythalates or SLS [sulphates]. We put a lot of emphasis on ensuring our products bring out the best in your skin and hair. Similarly, our product design is not left to the side, we design our bottles impeccably – with attention to detail and luxury in mind.
Our Core
Insignia London fundamentally believes in protecting animals, and therefore never practises, supports or condones experimenting on animals. Likewise we work with farmers who share the same values as us and thereby use natural farming methods.
